What is METAmorphosis? Launched during the 2022 edition of Artissima, the METAmorphosis project is the second episode of Beyond Production - a conceptual platform born from the collaboration between Fondazione per l'Arte Moderna e Contemporanea CRT and Artissima, in dialogue with the OGR Award, with the aim of stimulating and promoting reflections on the most innovative trends in contemporary art. METAmorphosis investigates the complex phenomenon of the Metaverse by highlighting its potentialities and limitations and proposing a critical, formative and educational vision for art world professionals (galleries and artists) and the public of art lovers.
METAmorphosis invited 4 artists from Artissima 2022 galleries to work on the design idea of a physical work and its digital alter-ego in the Metaverse. From these, a jury of experts selected the winner of the OGR Award - Rebeca Romero - who will present her physical and virtual work Semilla SAGRADA on 17 May 2023 at OGR Torino in the Duomo and on Spatial in the Metaverse.
4 ARTISTS
x 4 PROJECTS
Rebeca RomeroCopperfield Gallery
Marcos LutyensGalleria Alberta Pane
Eva e Franco MattesApalazzogallery
R MMartina Simeti
Rebeca RomeroCopperfield Gallery
Marcos LutyensGalleria Alberta Pane
Eva e Franco MattesApalazzogallery
R MMartina Simeti
Rebeca RomeroCopperfield Gallery
Marcos LutyensGalleria Alberta Pane
Eva e Franco MattesApalazzogallery
R MMartina Simeti
The four artists and their respective galleries participating in the project were selected at Artissima 2022 through careful work by Ilaria Bonacossa, director of the National Museum of Digital Art in Milan, and are:
Marcos Lutyens – Alberta Pane, Paris, Venice
Eva & Franco Mattes – Apalazzogallery, Brescia
Rebeca Romero – Copperfield, London
R M – Martina Simeti, Milan
Award
Each project was submitted to the jury of the OGR Award, which awarded Rebeca Romero, the artist who interpreted in the most innovative, stimulating and critical way the starting request: to imagine how one's research, and consequently one's physical work, can be transformed when conditioned by the potentialities and limitations that characterize the Metaverse. The work Semilla SAGRADA will then be acquired in its physical and digital versions by the Fondazione per l'Arte Moderna e Contemporanea CRT to grow its Collection.
The jury
The international jury is composed of:
Amira Gad
Curator and writer, Rotterdam
Lars Henrik Gass
Director, International Festival Kurzfilmtage Oberhausen
Samuele Piazza
Senior Curator, OGR Torino
Domenico Quaranta
Art critic, curator and lecturer, Milan
Collaborations
METAmorphosis is promoted by Fondazione per l'Arte Moderna e Contemporanea CRT, which sees its specific mission in supporting contemporary art, a universe in constant evolution that the Foundation intends to support through an innovative and ambitious curatorial project. Artissima conceived and curated the project with the collaboration of extremely credible and experienced realities in their field: Artshell software house for the art market, LCA Studio Legale and REVIBE - Metaverse Experience Factory, based in OGR Tech.
METAmorphosis encompasses the focal identity traits of both Artissima and Fondazione Arte CRT, from the scientific research of experimental planning to support and promote, to the importance of the concept of collection, an indispensable tool for photographing the evolution of the art world and crystallizing it over time.
A project by
Artshell S.r.l - Via Carducci 8, 20123 Milano, Italia - P. Iva 10440980968
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